PDF annotations,
captured as data.
When a reader marks up your document, they’re telling you exactly what matters — the line, the clause, the price. We capture it: verbatim, attributed, on the exact spot.
Five ways to mark it up.
One way to capture it.
Highlight, underline, strikethrough, squiggle, free-hand ink — each can carry a comment with author and timestamp.
Billed monthly at the standard rate of $12,000/mo , invoiced in advance.
Is the price locked for 12 months?
The agreement auto-renews for 12 months unless cancelled.
A colored band over the words
A stroke beneath the line
A line through the text
A wavy stroke underneath
Free-hand drawing on the page
{ "annotation_id": "annot_1776805002364_5uxvr3fcx", "page": 4, "type": "highlight", "recipient": { "name": "Alex Rivera", "email": "alex@example.com" }, "annotated_text": "standard rate of $12,000/mo", "comment_author": "Alex Rivera", "comment_text": "Is the price locked for 12 months?", "created_at": "2026-04-21T20:57:12Z" }
A comment isn’t a color.
It’s a conversation.
Most platforms tell you a page was viewed. An annotation tells you what the reader thought — in their own words, on the exact line.
“Is the price locked
for 12 months?”
A pricing objection — verbatim, attributed, on the line that triggered it. Not a metric. A reply waiting to be written.
See what
everyone reacts to.
Every annotation carries its text and its reader. So when the same passage gets flagged again and again, the pattern falls right out of the data.
Four of six readers stopped at the price.
There’s your deal-killer — now you know where to aim.